I am married to someone who thinks he should have been Portugese. Which means
that much of our socializing and eating out involves scouting out tiny hole-
in-the-wall Portugese restaurants in the South where we indulge in delicious
food and interesting company. Parreirinha in La Rochelle is one of those
places. But that's not what I am writing about it here. This little restaurant
celebrated it's 35th birthday by throwing a month long special (yes, even over
the world cup). Which is why we had two dozen prawns, katembas and Laurentina
beers for a total of R120.00 this weekend (last day of the special I am
afraid!). We laughed when we got the bill - a dozen prawns for R40, R5 for a
beer. My SA consumer brain did jump immediately onto 'what kind of mark ups
are restaurants actually making' before getting very bored with that argument.
And then the Kezi brain kicked in. How bloody clever to throw a month-long
specials party. What a way to expose your brand. Lure people to find them (not
easy) and of course to get them back.
Because we will be back. Again and again. Even if my bill triples.