Men are from Cars and Women are (STILL) from Venus
Written by
Maryke Willis
Now look, I am very much a 21st Century kind of girl, ever-ready with my Blackberry and always ontop of my...tweets. But once Adam (bless his soul) starts talking to me about, "Jeremy Clarkson said this about that car" and "Did you see the mags on that thing?", I do get a very glossy expression in my eyes and develop ADD almost instantaneously. Before you judge me too harshly for being a ninny that doesn't know the difference between her GTi and GHD, consider the fact that I am a girl. Cars don't make me tick, they are, simply put, what I use to get from point A to the mall. So yes, sugar and spice and all things nice - that's what little girls are made of. And Subarus and Porches dragged by the power of 400 horses...THAT's what grown men are made of. Where am I going with this? To the mall, of course.
When Margie sent me an email a while back (followed by a formal request, which required a definite response from me) to accompany her and LJ (a guy) to the Ford factory for a tour of their plant, I thought it was a joke. A cruel joke orchestrated by the universe to punish me for all those times I went through the motions of well-placed "That's fantastic" and "I didn't know that, wow!" that slipped automatically from my mouth to tell Adam that I'm listening and interested. I thought to myself, why on earth would I want to do something like that? And so the "would" turned into "did" like the pumpkin turned into a carriage and I was pleasantly surprised, because I had a good time. In fact, I had a great time.
I've never given much thought to the how's and why's of cars. I mean, "How are cars made?" is the same to me as, "Who invented time?". I dunno, "Who cares?" seems like an appropriate response to me. But when we arrived at the Ford offices and they treated us like royalty, I dropped my guard and made a concerted effort to listen and pay attention. And it wasn't long before I got very interested and enthusiastic and almost broke into song. Just kidding (about the last bit, that is). But really, I had an awesome time.
Then we climed onto little trailers, pulled by a tractor-like vehicle in the front, popped in our headsets to make sure we could hear our very competent and gracious tourguide Riëtte (a real lady with a pashmina wrapped around her shoulders), put on our safety goggles and off we went for our tour of the actual plant. I was like a little kid in a sweetshop, I kid you not. My mouth was agape as we drove past literally hundreds of robots drilling and zapping and welding and spraying and and and...And then there's the people working on the car. They all looked happy and smiling as they worked, each person playing a part in building a car. Your car. MY car. Ensuring that every part is in its place and every coat of paint is perfectly applied. I secretly waved to some of them as we drove past - they were doing an important job.
Upon our return to the conference room, we were treated to a fabulous lunch and had some more chats and laughs about cars. I repeat myself, ABOUT CARS. I really had a fantastic day and will certainly have more respect for my own car in the future. We left with smiles, knowledge, Ford branded pens and lots to talk about. Thank you, Ford, for a wonderful experience! And thank you Hertz for inviting us.
...When I got home that evening, I couldn't wait to tell Adam about my day. His response, "That's cool, babe. What did you get me?". Groan. "You can have my pen while I have some of my own medicine," I thought to myself.
Written on Friday, 23 July 2010 14:02
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Publicity misinterpreted, Public relations misunderstood
Written by
Mbali Mokoena
Publicity misinterpreted, Public relations misunderstood
According to Seth Godin (www.sethegodin.typepad.com/seths blog) most PR firms do publicity, not PR. Publicity is the act of getting ink. Publicity is getting unpaid media to pay attention, write you up, point to you, run a picture, and make a commotion. Sometimes publicity is helpful, and good publicity is always good for the ego... but it is not PR.
People often confuse PR with Publicity. It is important that companies understand what they specialise in, so that it can be easier for them to educate their clients about the difference between the two. The aim of public relations is to protect an organisations or individual’s reputation, it is also the long-term strategic planning that businesses and organizations undertake to build awareness and relationships with the public. On the other hand publicity is referred to as free media; the goal of publicity is to get attention in online and traditional media, news coverage, features articles and talk show interviews etc.
Publicity is useful for small businesses because it is focused on getting exposure while keeping costs down. Many companies (small businesses) hire publicity firms because they need to get exposure in order to grow or to be successful. People who work for publicity companies often have the task of “paying attention to the smallest detail, ” this is essential in publicity companies because if the wrong message is communicated, the client will not be happy and the public will have a different corporate image about your client and about you.
Clients never really know what they want and this becomes a problem for most publicity companies because they need to work on assumptions, however this is not the greatest step to take for the publicity companies because if you don’t do what they want, you are bound to work like a headless chicken, hence it is imperative that you MAKE your client know and understand what they want.
This industry is huge and is growing and ongoing. If you fail to deliver as a PR or Publicity company, you are bound to lose your client to your competitor; therefore as a publicity company you need to be creative, unique, you need to have a personal and professional relationship with your clients, the media and the public and you should never be too busy for your client. Press releases should be more than just interesting. According to Seth Godin’s blog, if you send a boring press release, your publicity efforts will probably fail, but PR already. These are truly wise words from a wise man.
In conclusion, what is the difference between publicity and PR? Publicity is designed to keep you in the news and PR is designed to keep out.
Written on Thursday, 15 July 2010 11:39
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